Liaising with the US based marketing team, I was asked to create an exhibition stand for IDT's subsidiary net2phone. The brief was to come up with a series of ideas and concepts for the stand and event brochure. The chosen idea was around relaxing and letting us (net2phone) take the stress away from the sales teams.
Keeping in line with the existing net2phone brand, the stand used 'zen' visuals and massage chairs to enable the sales people to unwind whilst net2phone briefed them about their products.