As creative manager for NG Bailey I had complete responsibility for the group re-brand. The intention was to bring all the companies in this £450m group under one brand, whilst catering for the specialist niches of ICT services, mechanical and electrical services, off-site manufacture, building maintentance and rail infrastructure.
The UK-wide project covered every aspect of the brand and identity. I concieved the 'look and feel' and carried out the design and implementation for the whole project.