I created an animation to introduce this innovative on-line software in a fun, friendly and concise way.
The intention was to explain why SAM was created and what it can do for clients, in a very simple, quick and fun way. I wrote the script, storyboarded the video and then went on to hand draw and animate the story.
The finished video was screened at a conference and the feedback was excellent. The animation allowed SAM to really stand out and the message it conveys is simple and clear.