We were approached by Dell Software to create a physical to digital piece for their partners using a web key - a small USB that’s fused into print.
We created branded artwork for the cards and produced flipping e-books in five different languages. The web keys were printed and programmed to launch the e-book online when plugged in.
Our client wanted to be able to monitor their partner's plug-in activity. This is where the cloud-based analytics dashboard comes in: tracking which individuals inserted the key, how many times each key was used and which pages were viewed.
This gave Dell Software a huge advantage in following up the campaign with a meeting or phone call.
What we did