We were asked to think of a slightly different piece of direct marketing for the AfricaCom 2015 event, rather than just a brochure. We came up with the extending giraffe card – it tied in well with the 'Big is always best' strapline that IDT were promoting at the time.
For the exhibition stand, we continued the African safari theme with an evolved strapline 'Reach and Scale' and brighter theme, keeping on brand with the IDT gold. The exhibition production team said that our exhibition stand turned out beautifully. A real eye-catcher.
As with our previous IDT projects, the 'African' themed campaign was so successful it carried on after the event and we were asked to apply the design to other collateral.
What we did